^{#smrgKİTABEVİ} Changing Marketing Approaches -

Through technically grounded chapters, the book investigates emergent phenomena ineluding gaming experiencies segmentatation, FOMO-driven behavior, psychological color strategies, and the manipulative power of fear in marketing communication. It further explores influencer impact metrics, digital demand generation models,and carbon footprint predictors in age of green marketing.

Prof. Dr. Selim Cengiz

Dean of the Faculty of Economics and Administrative

Sciences, Kırıkkale University