^#smrgSAHAF Editorial Excellence in Business Press Publishing : the Neal Awards - 1990

Business press editors place great emphasis on editorial quauty. They have to. They write for a select group of knowledgeable professionals and business decision-makers who depend on them for critical information and indepth analysis of the news. Every word counts to them. Fluff won't do; neither wul boring writing. They want what they read to be snappy, creative, and interesting.

Journalists working for the speciauzed business press work hard. Few of them start as experts in the fields they cover, so they have to be expert learners. They keep at it throushout their careers to keep abreast of the fast-moving developments affecting their readers.

Their diligence has its rewards. Their ability to identify new trends and explain technological advenced and problems often makes them important news sources for the general media. Their objectivity, professionalism, and ethics establish them as the conscience of the sectors they cover. Most mportantly, unlike most other Journalists, they have the satisfaction of knowing that their work truly makes a positive contribution to their readers' careers and businesses and to the health of the nation's economy.

The Association of Business Publishers created the Jesse H. Neal Editorial Achievement Awards in 1955 to recognize the most outstanding examples of enterprise, craftsmanship, and service in reporting and writing of the editorial staffs of its more than seven hundred member publications. This book is a compilation of the suteen articles that a panel of top journalism educators and writing experts judged worthy of receiving the award in 1987. Its purpose is to honor the achievements of the individual and teams of writers who won this highest distinction in the business press and to share their excellent work with their colleagues and the next generation of business journalists.
FRANK C. TAYLOR